I was setting up my AT&T Now dvr for AEW and NXT tonight. I noticed USA Network will be airing a Best of WrestleMania special after NXT ends at 10:08pm EST. That special has a WWE NXT logo on it in the program guide which I thought was odd.
I then noticed that the live NXT show from 8pm to 10pm EST is also listed as “WWE NXT” instead of just NXT.
The NXT social media accounts are now listed as WWE NXT as well with the “WWE” logo carved in small print on the NXT logo.
Everyone predicted that NXT would eventually lose some of its unique and separate identity once the Wednesday Night Wars with AEW heated up. That seems to be the case here. It looks like WWE wants casual pro wrestling fans, and non fans, to be made clearly aware that NXT is a WWE brand. I have to wonder if NXT U.K. will ended up following this with a possible WWE NXT U.K. name.
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